The Challenge:
The Town of Wethersfield wanted to boost local tourism by inviting more visitors to experience the charm, culture, and community spirit of their historic town.

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The Strategy:
We helped launch a destination-driven campaign titled "Make Your Day Historic"—a creative initiative that celebrated Wethersfield’s rich history while spotlighting modern-day gems, from cozy restaurants and artisan markets to scenic strolls and the town’s beloved new gelato shop.

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Our Role:
Elevate Good brought the campaign to life with a custom-designed logo that captured the essence of Wethersfield’s story—past and present. We also crafted the visuals that brought the town’s personality to the forefront across print, digital, and social platforms.

A standout piece of the campaign was the "Scarecrows on Main" series, which spotlighted one of the town’s most treasured annual events. This visual storytelling not only boosted engagement but helped residents and visitors alike feel more connected to the community.

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The Outcome:
Through thoughtful design and strategic storytelling, Wethersfield was able to position itself as both a historic landmark and a vibrant, welcoming place to explore.